Homepage concept for the Happy Clams & Hams rebuild — the sister brand to
Big Water Fish Market. Built to read as family without looking like a recolor.
Opens a working prototype; scroll the full page, and try it on a phone.
How the two brands signal they're related. Both use real signage from their own shop
as section headers. Big Water's are found license plates, off the wall behind the counter.
Happy Clams' are made signs — the navy Seafood Market / Raw Bar panel with brass
rules. Same grammar, different object. They share navy and cream; everything else diverges.
Big Water runs sky blue and hot red under Staatliches. Happy Clams runs brass and deli red
under Bodoni.
Content is real, not lorem. Every menu item, price and description is taken from the
current printed menu, including the Beach Body / NYC Style portion pricing. Hours, address
and the split kitchen-vs-retail closing times are from the live site.
Photography is the open issue. Every image here is a client phone snapshot pulled
from the existing site — usable to show structure, not good enough to launch on. The
storefront shot still has the pre-opening Coming Soon cards in it and is cropped to
hide them. A proper shoot is the single highest-value thing we can add.